Module ME010

Substainability Management Foundations

 

Learning objectives

After you attended this module, you will be able to:

  • explain the triple bottom line concept
  • understand the stakeholder theory as well as stakeholder management
  • make corporate reputation an important focus
  • define what is understood by "economy of happiness"
Content

Chapter 1: Introduction

Chapter 2: Triple Bottom Line 
2.1 Introduction
2.2 Definition and Concept
2.3 Challenges of Measuring 
2.4 The Risks of Remaining Traditional
2.5 New Opportunities 

Chapter 3: Stakeholder theory and stakeholder management 
3.1 Introduction
3.2 Shareholder Theory 
3.3 Negatives of the Shareholder Theory 
3.4 Stakeholder Theory
3.5 Shareholder Value and Stakeholder Value
3.6 Stakeholder Management
3.7 Stakeholder Management Tools
3.8 Pros and Cons of the Stakeholder Theory 

Chapter 4: Corporate Reputation and Corporate Reputation Management 
4.1 Introduction
4.2 Definition and Concept
4.3 Relevance
4.4 Elements of successful Corporate Reputation Building
4.5 Reputation Risks
4.6 Steps to build Corporate Reputation

Chapter 5: Economy of Happiness
5.1 Introduction
5.2 How do we measure Happiness?
5.3 Are we good at assessing our Happiness?
5.4 Does Economics in Happiness change how you think about Utility?
5.5 What are the Implications of Economics in Happiness on Sustainability Management?
5.6 What next?

Chapter 6: Conclusion

Workload units 2
Read excerpt Sustainability Management Foundations

 

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