Module MG015

Strategy Tools & Techniques

Learning objectives

After you have completed this module, you will be able to:

  • Describe the five forces model and how it is used.
  • Understand the value chain concept with its primary components.
  • Explain benchmarking as a strategic tool with its advantages and disadvantages.
  • Define scenario planning using different types of scenarios.
  • Explain the SWOT analysis.
  • Describe the BCG and the GE matrix and its benefits for a company.
  • Understand the concept of business models.
  • Define balanced scorecard, as well as its history and features.

Chapter 1: Introduction 

Chapter 2: Strategy Tools and the Strategy Process 
3. The Five Forces Model 
3.1 Concept and Definition
3.2 The Five Forces
3.3 When it is used 
3.4 Implications of the Five Forces Analysis

Chapter 4: Value Chain 
4.1 Definition and Concept
4.2 Primary Components
4.3 Support Activities
4.4 The Cost/Differentiation Discussion 
4.5 Value Chain Analysis
4.6 Disadvantages of the Value Chain System 

Chapter 5: Benchmarking 
5.1 Concept and Definition  
5.2 The Process  
5.3 Types of Benchmarking
5.4 Advantages of Benchmarking 
5.5 Disadvantages of Benchmarking 

Chapter 6: Scenario Planning 
6.1 Concept and Definition 
6.2 Types of Scenarios
6.3 How Scenario Planning works

Chapter 7:SWOT Analysis 
7.1 Introduction
7.2 History
7.3 The four Dimensions of SWOT 
7.4 SO, WO, ST, and WT Strategies 
7.5 Advantages of the Method 
7.6 Disadvantages of the Method

Chapter 8: BCG and the GE Matrix
8.1 What is a BCG Matrix?
8.2 What is a GE Matrix? 
8.3 Advantages and Disadvantages 

Chapter 9: Business Models
9.1 Definition
9.2 Why Business Models?
9.3 Business Model Canvas

Chapter 10: Balanced Scorecard
10.1 Definition
10.2 The History of the Balanced Scorecard
10.3 Features of the Balanced Scorecard
10.4 Benefits of the Balanced Scorecard
10.5  Criticisms of the Balanced Scorecard
Chapter 11: Conclusion

Workload units 2
Reading extract Strategy Tools and Techniques


Return to General Management (MG modules).