Module MG010

Strategic Management
 

Learning objectives

After you have completed this module, you will be able to:

  • make wiser business decisions
  • distinguish between three different strategy levels
  • explain the strategy process in all its components
  • understand the concept and definition of the positioning school
  • define the resource-based view and the concept of dynamic capabilities
Contents

Chapter 1: Introduction

Chapter 2: Strategy levels and strategy types 
2.1 Introduction
2.2 Corporate-level Strategies
2.3 Business-level Strategies
2.4 Functional-level Strategies

Chapter 3: Strategy Process
3.1 Vision and Mission
3.1.1 Functions of Mission and Vision
3.1.2 Examples of Vision and Mission Statements of leading Companies
3.2 Goal setting
3.2.1 SMART Goals
3.2.2 Excursus: Management by Objectives
3.3 External and internal Audit
3.3.1 Internal Audit
3.3.2 External Audit
3.3.3 Bringing it Together: The SWOT Analysis
3.4 Strategy Generation and Selection
3.5 Strategy Implementation
3.6 Strategy Execution
3.7 Strategy Monitoring

Chapter 4: The Positioning School
4.1 Introduction
4.2 Concept and Definition
4.3 Principles
4.4 Competitive Analysis
4.5 Porter's Generic Strategies
4.6 Managerial Implications

Chapter 5: Resource-based View 
5.1 Introduction
5.2 Resource Types
5.3 Heterogeneity and Immobility
5.4 Theoretical Extensions

Chapter 6: Dynamic Capabilities
6.1 Concept and Definition
6.2 Positions and Paths
6.3 Processes
6.3.1 Learning and Development of new Assets
6.3.2 Integration of new Assets
6.3.3 Reconstruction of depreciated Assets
6.4 Managerial Implications

Chapter 7: Conclusion

Workload Units 2
Reading extract Strategic Management

 

Return to General Management (MG modules).