MI270 The Sports Industry



Learning Objectives


After you have studied this module, you will be able to:

  • Discuss the history of sports.
  • Understand the global sports market.
  • Classify different sports disciplines.
  • Understand the differences between the various sports industry players.
  • Define sports as entertainment and media content.
  • Recognize current trends and challenges within the sports industry.





  1. History of Sport
  2. The Global Sports Market
  3. Classification of Sport Disciplines
  4. The Players in the Sports Industry
  5. Sports as Entertainment and Media Content
  6. Current Trends and Challenges
  7. Summary