MI072 The Shopping Consumer Goods Market

 

 

Learning Objectives

 

After you have studied this module, you will be able to:

  • Define and differentiate shopping consumer goods from other goods.
  • Understand the dynamics and changes of shopping consumer goods caused by the digital age market.
  • Describe the strengths and weaknesses of the global shopping consumer goods market.
  • Acknowledge trends on the shopping consumer market for it to grow
  • Foresee the changes shopping consumer markets have to adapt in order to keep growing.

 

 

Contents

 

  1. What are shopping consumer goods?
  2. Elements of shopping consumer goods
  3. Internationalization
  4. A thriving shopping consumer goods market
  5. How the market should adapt