MI250 The Retail Industry



Learning Objectives


After you have studied this module, you will be able to:

  • Describe the significance of the global retail market.
  • Explain important marketing strategies for the retail industry.
  • Understand the pricing mechanisms within the retail industry.
  • Recognize important staffing aspects.
  • Understand the key element of inventory of a retail store.
  • Define challenges for domestic and international retailers.
  • Explain current trends in the retail industry.





  1. The global retail market
  2. A look inside operations
  3. Marketing
  4. Pricing
  5. Staffing
  6. Inventory
  7. Some challenges for domestic and international retailers
  8. Current trends in retail