Management Encyclopedia

In this encyclopedia, you will find explanations of some major concepts from management, human ressources, marketing, and strategy.

 

A

Adhocracy

Advantage Matrix

Advertising

Affective Decision Making

Affinity Marketing

Aggressiveness Strategy

Agreements on Objectives

Alliance Marketing

Ansoff Matrix

Appreciative Inquiry

Assessment Center

Attribution Marketing

 

B

Backsourcing

Balanced Scorecard

Benchmarking

Best Practice

Board of Directors

Bonus Payments

Brand Management

Business Ethics

Business Model

Business Plan

Business Process Improvement

 

C

Cannibalization

Change Management

Cognitive Inertia

Compensation and Benefits

Competence-Based Management

Competitive Advantage

Competitive Heterogeneity

Context Analysis

Continuous Improvement and Focused Monitoring System (CIFMS)

Control

Core Competency

Corporate Foresight

Corporate Governance

Corporate Services

Corporate Social Responsibility (CSR)

Corporate Structure

Crisis Management

Crowdsourcing

Customer Relationship Management

 

D

Delegation

Demand Chain Management

Direct Marketing

Disruptive Innovation

Distribution

Diversification

Diversity

 

E

Employee Relationship Management

Employee Retention

Employee Empowerment

Experience Curve

 

F

Fiedler Contingency Model

Five Forces Analysis

Flat Organization

Foreign Market Entry Modes

Formal Organization

Franchising

 

G

Generic Strategies

Gap Analysis

Green Marketing

Growth-Share Matrix

Guerrilla Marketing

 

H

Heterarchy

Hierarchical Organization

Hybrid Organization

Hypercompetition

 

I

Incentive Programs

Influencer Marketing

Innovation Management

Interactive Marketing

Interim Management

 

J

Job Analysis

Job Enlargement

Job Performance

Job Rotation

Joint Venture

Just in Time

 

K

Kano Model

Knowledge Management

 

L

Leader-Member Exchange Theory

Lean Manufacturing

Line Management

Loyalty Marketing

 

M

Management Buy-In

Management Buy-Out

Management by Exception

Management by Objectives

Market Development

Market Environment

Market Penetration

Market Segmentation

Market Timing

Marketing Channel

Marketing Ethics

Marketing Management

Marketing Mix

Marketing Research

Marketing Strategy

Marketing Warfare Strategies

Mass Customization

Mass Marketing

Matrix Management

Matrix Project Management

Mobile Marketing

Multidimensional Organization

Mergers and Acquisitions

Middle Management

Multi-Dimensional Model of Leadership

 

N

Neuromarketing

Niche Market

 

O

Offshoring

Organizational Climate

Organizational Chart

Organizational Culture

Organizational Storytelling

Outsourcing

 

P

PDCA

Penetration Pricing

Performance Management

Performance Measurement

PEST Analysis

PIMS Study

Planning

Point of Sale

Positioning

Price Discrimination

Price Skimming

Pricing

Product Bundling

Product Development

Product Differentiation

Product Life-Cycle Management

Product Marketing

Product Placement

Promotion Marketing

Professional Services

Project Management

Prosumer

Public Relations

 

Q

Quality Management

 

R

R&D Management

Relationship Marketing

Restructuring

Retail

Reverse Innovation

Reverse Marketing

Risk Management

 

S

Sales

Scenario Planning

Shareholder Value

Span of Control

Strategic Alliance

Strategic Business Unit

Strategic Group

Supervisory Board

Supplier Relationship Management

Supply Chain

Supply Management

SWOT Analysis

 

T

Tacit Knowledge

Target Market

Team

Time To Market

Turnaround Management

Talent Management

Three Levels of Leadership Model

Transactional Leadership

 

V

Value Chain

Value Migration

Vertical Disintegration

Vertical Integration

Viral Marketing

Virtual Team

 

Y

Yield Management