MI073 Management of Shopping Consumer Goods Manufacturers



Learning Objectives


After you have studied this module, you will be able to:

  • Talk about the unique aspects of strategic management in the shopping consumer goods sector.
  • Explain the significance of developing and creating a new product for the shopping consumer goods market.
  • List important organizational elements within the shopping consumer goods sector.
  • Understand various aspects of human resources in retail.
  • Cite new marketing strategies for shopping consumer goods.




  1. Strategic Management
  2. Research and Development
  3. Organization
  4. Human Resources
  5. Marketing