MI073 Management of Shopping Consumer Goods Manufacturers
After you have studied this module, you will be able to:
- Talk about the unique aspects of strategic management in the shopping consumer goods sector.
- Explain the significance of developing and creating a new product for the shopping consumer goods market.
- List important organizational elements within the shopping consumer goods sector.
- Understand various aspects of human resources in retail.
- Cite new marketing strategies for shopping consumer goods.
- Strategic Management
- Research and Development
- Human Resources