MI071 Management of Convenience Goods Manufacturers
After you have studied this module, you will be able to:
- Define what convenience goods are.
- Explain the whole supply chain process in the convenience goods market.
- Reflect on production and quality control aspects in the convenience goods market.
- Understand the mechanisms of research and development in the convenience goods market.
- Create own ideas when it comes to marketing strategies for convenience goods.
- Understand the significance of human resources and important organizational strategies within the convenience goods industryOutline important aspects of a successful strategy for the automobile sector.
- Convenience goods: A basic overview
- The supply chain
- Production and quality control
- Research and Development (R&D)
- Human resources (HR) and organization