MI071 Management of Convenience Goods Manufacturers

 

 

Learning Objectives

 

After you have studied this module, you will be able to:

  • Define what convenience goods are.
  • Explain the whole supply chain process in the convenience goods market.
  • Reflect on production and quality control aspects in the convenience goods market.
  • Understand the mechanisms of research and development in the convenience goods market.
  • Create own ideas when it comes to marketing strategies for convenience goods.
  • Understand the significance of human resources and important organizational strategies within the convenience goods industryOutline important aspects of a successful strategy for the automobile sector.

 

 

Contents

 

  1. Convenience goods: A basic overview
  2. The supply chain
  3. Production and quality control
  4. Research and Development (R&D)
  5. Marketing
  6. Human resources (HR) and organization
  7. Summary