Module MM030

Digital Marketing Strategy

 

Learning objectives

After you attended this module, you will be able to:

  • Differentiate between traditional and digital marketing strategies;
  • Name advantages and disadvantages for traditional and digital marketing strategies;
  • Define each step of a digital marketing strategy;
  • Understand each process in developing a digital marketing strategy.
Content

Chapter 1: Classical vs. Digital Marketing
1.1 Classical Marketing
1.2 Digital Marketing

Chapter 2: Why Digital Marketing?

Chapter 3: Digital Marketing Strategy

Chapter 4: Digital Marketing Strategy Process
4.1 Goal setting
4.2 Analyzing the Market
4.3 Defining a Digital Marketing Strategy
4.4 Budgeting
4.5 Key Performance Indicators

Workload units 1
Read excerpt Digital Marketing Strategy 

 

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