Module MC020

Creativity in Management


Learning objectives

After you attended this module, you will be able to:

  • apply all relevant creativity methods
  • define and apply design thinking
  • talk about the usefulness of open innovation
  • describe the advantages of creating
  • incentive competitions

Chapter 1: Introduction

Chapter 2: Some Creativity Methods
2.1 Brainstorming and Brainwriting 
2.2 Lateral Thinking 
2.3 Six Thinking Hats
2.4 The TRIZ/TIPS method 

Chapter 3: Design Thinking as an Integrative Creativity Approach
3.1 Concept and Definition
3.2 Does Design Thinking Tend to be a Rapid or Slow Process?
3.3 What Types of Problems Can Be Solved with Design Thinking?
3.4 What Are the Steps of Design Thinking?

Chapter 4: Open Innovation
4.1 Introduction
4.2 Understanding the central Idea
4.3 Advantages and Disadvantages
4.4 Related Approaches
4.5 Closed versus Open Innovation
4.6 What Science says about Open Innovation

Chapter 5: Incentive Competitions
5.1 Introduction
5.2 Who Needs to Launch an Incentive Competition?
5.3 How to Launch an Incentive Competition

Chapter 6: Conclusion

Workload units 1
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