Creativity in Management
|Learning objectives || |
After you attended this module, you will be able to:
- apply all relevant creativity methods
- define and apply design thinking
- talk about the usefulness of open innovation
- describe the advantages of creating
- incentive competitions
|Content || |
Chapter 1: Introduction
Chapter 2: Some Creativity Methods
2.1 Brainstorming and Brainwriting
2.2 Lateral Thinking
2.3 Six Thinking Hats
2.4 The TRIZ/TIPS method
Chapter 3: Design Thinking as an Integrative Creativity Approach
3.1 Concept and Definition
3.2 Does Design Thinking Tend to be a Rapid or Slow Process?
3.3 What Types of Problems Can Be Solved with Design Thinking?
3.4 What Are the Steps of Design Thinking?
Chapter 4: Open Innovation
4.2 Understanding the central Idea
4.3 Advantages and Disadvantages
4.4 Related Approaches
4.5 Closed versus Open Innovation
4.6 What Science says about Open Innovation
Chapter 5: Incentive Competitions
5.2 Who Needs to Launch an Incentive Competition?
5.3 How to Launch an Incentive Competition
Chapter 6: Conclusion
|Workload units ||1 |
|Read excerpt ||Creativity in Management |
Return to Special Areas of Management (MC Modules)