MI070 The Convenience Goods Market



Learning Objectives


After you have studied this module, you will be able to:

  • Define convenience goods.
  • Explain what convenience goods mean for private households.
  • Recognize trends in the global market of convenience goods.
  • Describe the transitions and challenges in consumer demand.





  1. What are convenience goods?
  2. Elements of convenience goods purchases
  3. The global market of convenience goods
  4. Challenges in the convenience goods market
  5. In conclusion